Director, Chiropractic Plus
Chiropractic Plus is a group of experienced chiropractors & massage therapists treating thousands of infants, toddlers, teenagers, adults & seniors operating for several years in Newcastle and expanding to other areas.
When he started the business 27 years ago, Director Simon Atkin was a health economist and track and field sprinter. His time in chiropractic and massage clinics gave him insight into what health professionals could do better for athletes. So he took it upon himself to provide a better service!
The journey wasn’t all smooth for Simon. He learned firsthand that running a business is far from easy. But he persevered.
After achieving steadiness in the business, Simon decided to expand Chiropractic Plus to additional locations. But he wasn’t really clear with how to go about it.
With only four practice managers in the clinic and the lack of cohesion amongst the team, Simon, the Director of Chiropractic Plus, was having difficulty taking the business to the next level.
A trusted contact recommended that he chat with Greg Gunther and Joshna Daya of Your Business Momentum. Simon had some initial reservations.
“The reservations I had before talking to Greg and Joshna were, like most business owners who've been in the game for 27 years, I just wondered what someone else could bring to the table within an industry that's fairly specific - the health industry, the chiropractic, and massage industry. I wondered whether they would be able to help bring us to the next level and have that level of expertise.”
- Simon Atkin
Simon had a problem with his performance reviews. They were too late because he was manually collating data, which often meant that he was presenting information one to three months behind.
As a result, it was too late for the practitioners to solve problems raised in reviews as they had no way of knowing until long after the fact.
Greg and Joshna of Your Business Momentum first worked with Simon on clarifying his company’s goals.
“One thing that I really love about the way Greg and Joshna operate is they help you get clear on your goals. We had our goals in our head, but having them written down - a clear ten-year goal, five-year goal, three-year goal, and short-term goals - is excellent.
Also, having a plan organised in advance on how to get to achieving those goals has been really beneficial. We have regular leadership meetings with Greg and Joshna, and they help us keep on track towards achieving those goals.”- Simon Atkin
“It's taken a lot of stress away from the business to be able to look at how the business is performing the previous week, the previous month, the previous quarter. It's one of those things, particularly when we didn't know how we were performing. We could track small things about the business, but we still had a sense of doubt. Having this dashboard has been a perfect tool, to be honest.”
- Simon Atkin
How has Simon’s team responded to the new performance dashboard, real-time performance reviews, and accountability?
“Now that the dashboard has been implemented, the practitioners feel like they are part of the solution rather than being part of the problem. Being able to track real-time how they’re performing, it’s allowed them to make real-time changes in what they do.”
Simon has a renewed passion and focus for his business, and he’s excited at what the future holds for Chiropractic Plus.
“What I look forward to most in the next 12 months is just seeing how Chiropractic Plus grows. We're in the process of expanding and building another purpose-built practice. And to be honest, without Greg and Joshna’s help and without having them as part of our team, I wouldn't have as much confidence moving forward. If I've got any doubts or if I'm second-guessing a decision that I'm making, to be able to call Greg and Joshna and just bounce things off them is wonderful. So I'm looking forward to just every day moving forward and being happy at work.”
- Simon Atkin
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