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3 public speaking tips you need to know

Are you looking to polish your public speaking skills? Being able to speak confidently in a range of situations can filter over to every area of your life, including your business. However, for many people, public speaking sparks a feeling of fear and nerves that are hard to shake.

If you’re ready to work through that fear and banish those nerves, then improving your public speaking skills is a great way to commit to your personal and professional development.

For many people, public speaking does not come naturally, but that doesn’t mean that you shouldn’t try to master it. Public speaking skills are important skills to master, as they have the power to positively affect many areas of your life.

Why are public speaking skills important?

Public speaking skills are important as they can help to:

  • Improve your confidence
  • Be a better business owner
  • Improve your communication skills
  • Help you to share a message more effectively
  • Improve your business and personal relationships
  • Allow you to build your brand
  • Showcase you as an expert or leader in your field
  • Provide a potential income stream

Learning how to develop your public speaking skills can give you an edge in your business, as you they help to enhance your confidence and in turn allow you to communicate your message with clarity and ease.

3 public speaking tips to transform your business

If you’re ready to improve your confidence and transform your business, then we’ve got three public speaking tips to help you ease those nerves and give a polished speech or presentation.

Our top 3 public speaking tips that you need to know are:

  1. Practise, practise, practise
  2. Use storytelling
  3. Help to solve a problem

1. Practise, practise, practise

Public speaking does not come naturally to many people. For the majority of the population, to improve at anything - sport, music, education or business we need to continually practise to improve our technique and become more skilled or fluent.

Some good options to practise your public speaking include:

  • Preparing a speech or presentation and delivering it to family or friends at home
  • Write a speech and ask your colleagues to listen
  • Record yourself on your phone or computer at home delivering the presentation/speech

It is important to remember that when using any of the methods above that you also ask for feedback from those observing you. This ensures that you use the feedback constructively and try to improve any of the areas identified that need work and focus on improving these during your next speaking opportunity.

2. Use storytelling to connect with your audience

Adding storytelling to your speech, presentation or any type of speaking engagement greatly enhances your ability to connect and engage with your audience. People are able to connect with elements of your story that they have experienced themselves, could imagine or have a close link to.

Storytelling provides the perfect opportunity to add emotion to your presentation, which can envoke an even stronger sense of connection with members of your audience too. A great way to do this is through including humour in your storytelling. However don’t try to be something you’re not, as most people can see straight through people forcing themselves to be different than what their normal personality is. So when telling a story, simply add your own flavour, as if you were telling the story to a friend. This will help to convey the message of your speech or presentation as genuine, friendly and full of your own style and energy.

3. Help to solve a problem for your audience

The third public speaking tip is to consider how you could help to solve a problem for your audience. Often by choosing a topic that you know well, you can angle your presentation or speaking gig toward a pain point that your audience has. By connecting to your audience through a real-life problem that they are experiencing, you have a much higher chance of resonating with how they’re currently feeling. This allows you to add value to your audience without any hard sell while still allowing you to build your credibility.

Consider becoming a guest speaker at events

Once you’ve honed your public speaking skills, have faced your fears and settled your nerves through the speaking tips above, then adding speaking engagements to your marketing strategy could be the perfect option to increase brand awareness and develop leads.

So how does becoming an event speaker help your business?

Being a guest speaker or event speaker can offer a number of opportunities for you and your business, including:

  • Building your brand (both personally and professionally)
  • Position yourself as an expert or leader in your industry
  • Lead generation
  • Opportunity to collaborate and network

Being an event speaker isn’t for everyone. However, if you have worked through any initial fear or nerves that were holding you back and have always dreamt of being a speaker, then there is no time like the present!

You can begin by looking for speaking opportunities within your local area, and then continue to expand to larger events as both your confidence and following grows.

Hire a motivational speaker for your team

greg speaking at a conference

Hiring a motivational speaker for your team can also be a great way to encourage leaders in your team to improve their public speaking, sales or strategy skills. Having an outside party share important messages with your team, or run workshops or sessions tends to have a much higher rate of engagement than having an internal team member or business owner run the same type of sessions.

If you’d like more information on hiring a speaker to run a session with your team, then get in touch with us today. You can find a list of the different workshops and sessions we can help with, or if you’re looking for a speaker for a conference then we have options to cater for that too.

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