A strong business culture can help your business weather the ups and downs that you will face on your business journey. And during a crisis, the importance of a business culture can not only be seen, but can also be felt by both employees and customers or clients.
The culture of a business, company or organisation refers to the values and behaviours of both employees and management within the business. A business culture is a little bit like the personality of a business. It can be reflected in the way employees dress, how they interact with each other and with management, and the general vibe or feel that you experience when you interact with the business.
Business culture is important because it can be the difference between a successful business and one that is just surviving. It can demonstrate a business that values its employees or one where there is high employee turnover. Creating a business culture that people want to be part of is not an easy task, but it is a critical element in creating a successful business and one that both employees and customers feel connected to.
During a time of crisis, such as the COVID19 pandemic, it is important to maintain the culture of your business, that you have worked so hard to create.
Some things to consider include:
By understanding more about your employees and your team when confronted with a change in circumstances, it can assist you greatly in putting in place ways to protect your business culture.
Maintaining a strong business culture during a crisis can also be a powerful measure to retain great employees and also work to attract new talent to your business.
At the end of the day, businesses with a great team culture, who are compassionate enough to think about their people, their customers and their suppliers, are the ones who will not just survive, but thrive once they come out the other side of the crisis or challenging times.
If you’re looking to improve the culture of your business, or get it back on track after recent changes, here are our top tips to help you create an enviable business culture.
If you can inspire your team to work towards a bigger purpose, feel valued and create an enviable culture, then you will develop a competitive advantage.
Developing or improving the culture within your business will help you to not only build a successful business, but it will create a workplace that attracts great people.