DIRECTION ACCOUNTABILITY EXECUTION: PRINCIPLES FOR REACHING YOUR BUSINESS GOALS

When we are engaged to help a client formulate their strategic plan, we rely on our business principles and pride ourselves on standing by three key phases – direction accountability execution.  Firstly, the commitment of providing direction, then helping to instill a culture of accountability and finally ensuring the execution of the agreed strategic plan.

The practice of developing and implementing a successful strategic plan provides a vital framework to help you achieve your company’s strategic objectives.  When creating an initial business map, it is important to document each process within the company so we can create a workable and achievable strategic plan.

DIRECTION

Understandably, creating a vision of success can be difficult at times, especially when you are overloaded with the stress and distractions of running your business. Good intentions can be pushed aside by day-to-day tasks and business planning can sometimes be put on the back burner.

Developing a sense of direction in your business is about creating and sharing a common vision for your business. It brings every member of your organisation together to work towards achieving your business goals. Whilst most business owners rarely find it difficult to identify where they are right now and where they’d like to be, the difficulty comes when we start to lay out the action plans on how to get there. The required transformations are then discussed to develop a workable and straightforward plan to follow. Our role in strategic planning extends to working creatively with key individuals in your organisation. Aligning every person in the business to one common direction is a unique endeavor, which will require the combined efforts of all people involved.

ACCOUNTABILITY

Moving on from direction to accountability requires a significant change that will affect every member of the organisation, from the executive level to the shop floor. Without the support of every employee to the agreed results, efforts to execute the plan would be futile.

Accountability begins with a commitment to track measurable outcomes.  Transparency is also important and management must be provided with updates that track performance against the strategic plan to ensure that deadlines and schedules are met. This cultivates a sense of personal investment and engagement with every person involved.

EXECUTION

When each person is aware of their role and accountability in the company, then comes the transition to the productive execution of the strategic plan.  As the strategic plan is implemented, different areas of this strategy are delegated to different employees throughout the company.  This allows for all employees to become participants in the execution of the strategic plan and to take an active and satisfying role in achieving the company’s success.

In each of these three phases, it can be challenging for employees if they are left feeling out of the loop, so regular communication at all levels is essential.  When the people within the organisation take personal ownership of their role the business has a much better chance of success in reaching their business goals.

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