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Attracting & retaining employees: Proven strategies for your business

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One of the most common challenges that businesses face today is the ability to attract and retain employees. And it is one of the key ingredients to running a successful business. So how do you create a business that is attractive to potential employees, and creates a culture and environment that employees love being a part of? 

There are a number of employee retention strategies that can be implemented by a business owner or manager to assist in retaining employees. But before looking at specific employee retention strategies, it’s important to understand the reasons why employees leave their jobs in the first place.

7 reasons employees leave their jobs

Employees leave their jobs for many reasons, sometimes due to no fault of the business or company they work for. Some of the most common reasons for leaving include:

  1. Lack of career advancement opportunities
  2. Poor work-life balance
  3. Wages/salary and other benefits don’t match expectations
  4. Unsatisfying or uninteresting work
  5. Poor management or leadership
  6. Limited room for growth and development
  7. Negative or toxic work environment

It's important for you as an employer to address these issues in order to retain your existing employees. By finding solutions to these challenges and issues, you will create an ideal working environment to not only retain your current employees but attract quality talent to your business in the future.

What are 5 employee retention strategies?

Once you’ve identified potential issues for why employees leave your business, it’s time to consider some retention strategies to foster loyalty, create connections and build a positive and nurturing relationship.

  1. Provide competitive compensation and benefits. Ensure that your employees are being compensated fairly according to the market, the expectations of their role and that they have access to benefits that meet their needs.
  2. Foster a positive work environment. Create a culture that promotes employee well-being, encourages teamwork, and values open communication.
  3. Invest in professional development. Provide opportunities for employees to grow and develop their skills, and make sure they have the resources and support they need to do their jobs well.
  4. Recognise and reward performance. Reward and recognise employees for their good work, and provide them with feedback and constructive criticism that helps them improve.
  5. Communicate effectively. Build an open and transparent communication system that keeps employees informed about company news, goals, and performance.

A helpful way to successfully implement and communicate the above employee retention strategies is to create an employee value proposition (EVP).

What is an employee value proposition?

An employee value proposition (EVP) is a statement that defines the unique benefits and experiences that employees can expect when they work for a business.

It communicates the company's purpose, culture, and values, and explains what employees can gain from working there. The EVP is usually made up of several elements such as compensation and benefits, opportunities for career development, work-life balance, company culture, and the company's impact on the society and environment. This statement helps organisations attract, engage, and retain employees by highlighting the value that the organisation places on its employees. It also helps employees to understand how their work aligns with the company's mission and goals.

In particular, a company’s culture can have a significant impact on the retention of employees so it is one area that usually requires a significant investment of time to keep it positive and uplifting.

Happy colleagues working together

How to improve your company culture to keep your top employees

Retaining your best employees is of high importance, so creating a culture that is fun, uplifting and motivating can have a positive impact on the success of employee retention within your business. You can improve your company culture by:

  1. Encouraging open communication. Create an environment where employees feel comfortable sharing their ideas and feedback. Act on employee feedback and suggestions to show that their input is valued.
  2. Promote work-life balance. Encourage employees to take time off when they need it and provide flexibility in work schedules. This helps employees to manage their personal and professional lives effectively.
  3. Invest in employee development. Provide opportunities for employees to grow and develop their skills. This helps them to advance in their careers and feel more fulfilled in their roles.
  4. Recognise and reward good work. Show appreciation for employees' efforts and accomplishments. This helps to boost morale and encourage employees to continue working hard.
  5. Create a sense of belonging. Encourage employees to build connections with their colleagues and promote teamwork. This helps to build a sense of camaraderie and belonging within the organisation.
  6. Lead by example. Lead by example, model the behaviour you want to see in your employees and foster a culture of accountability and responsibility.

Improving your company culture will not only assist in improving the retention rate of your current employees, but it will also be of immense value to your business when attracting new talent, which can often be a challenge, depending on the economic climate.

Why is attracting good employees a challenge?

Attracting and retaining good employees can be a challenge for several reasons:

  1. High turnover rate. In a highly competitive job market, employees have more options and may be more likely to leave their current job in search of better opportunities.
  2. Difficulty in finding skilled workers. With the increasing demand for specialised skills and knowledge, it can be difficult to find and attract employees with the specific qualifications and experience required for certain roles.
  3. Changing employee expectations. Younger generations of workers have different expectations when it comes to work-life balance, flexibility, and job security, which can make it challenging to retain top talent.
  4. Poor company culture. A negative or toxic work environment, poor communication, and lack of opportunities for growth and development can all contribute to high turnover rates and difficulty in retaining employees.
  5. Economic factors. Economic downturns, uncertainty in the job market, and lack of job security can also make it challenging to attract and retain employees.
  6. Limited talent pool. In certain industries or locations, the talent pool of qualified candidates may be limited, making it harder to find and retain employees.
  7. Limited budget and resources. Some businesses may have limited budgets and resources to invest in employee retention strategies, which can make it difficult to attract and retain top talent.

Understanding the challenges behind attracting quality employees to your business can give you valuable knowledge and insight. In turn, if required, you can then create and redefine job roles, benefits and perks and improve your workplace culture to one that is highly regarded and industry-leading.

Diverse women working in an office

Happy employees create successful businesses

Employee retention is crucial for any business looking to maintain a productive workforce and successful business. By implementing strategies such as offering competitive compensation and benefits, fostering a positive work environment, providing opportunities for professional development and growth, and promoting open communication and transparency, companies can improve employee satisfaction and reduce turnover. 

Additionally, by regularly assessing and adjusting these strategies, organisations can continue to adapt and meet the changing needs of their employees. By investing in employee retention and working on attracting top talent to your business, you can not only improve your bottom line, but also create a more engaged, motivated, and productive workforce.

If you need assistance in creating or implementing employee retention strategies in your business or are seeking guidance on attracting top talent to join your team, then it’s time to book a complimentary call with the Your Business Momentum implementation strategists, who can guide and support you through the process.

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