Why word of mouth will never go out of style - Greg Gunther ft. on Authentic Influence Podcast
There is no doubt getting new clients has become quite sophisticated and more competitive over the years. As the world around us evolves, there is one practice that will never go out of style: word-of-mouth and referrals.
Greg Gunther has recently been invited to be a guest on the Authentic Influence podcast, hosted by the incredible Anfernee Chansamooth.
Besides explaining why word of mouth is more important now in today’s environment, Greg also describes the best practices when asking for a referral and how to do it correctly and without making the client feel uncomfortable. He also talks about the trigger moments you can create for your clients that they’ll tell their friends about and tips for systemising referral requests.
You can watch the full episode here:
05:00 The story behind “Results, Not Recommendations”
07:00 Why business owners find it challenging focusing on the right actions that produce results
09:45 Identifying what’s important for business owners
10:50 How do you ask for a referral without making the client feel uncomfortable
12:50 Why a lot of people don’t refer
14:23 Tips for systemizing referral requests – nurture program
16:36 Knowing when in the relationship to ask for referrals
19:30 Why NPS is a good customer success tool
21:00 Why and how Your Business Momentum uses case studies for marketing
27:00 Why word of mouth is more important now in today’s environment
29:00 Ways to thank referrers
33:00 One trend that Greg is paying attention to right now
38:00 Resources Greg recommends for leadership and business
41:55 Things that Greg does for mental health