Why word of mouth will never go out of style - Greg Gunther ft. on Authentic Influence Podcast

There is no doubt getting new clients has become quite sophisticated and more competitive over the years. As the world around us evolves, there is one practice that will never go out of style: word-of-mouth and referrals.

Greg Gunther has recently been invited to be a guest on the Authentic Influence podcast, hosted by the incredible Anfernee Chansamooth.

Besides explaining why word of mouth is more important now in today’s environment, Greg also describes the best practices when asking for a referral and how to do it correctly and without making the client feel uncomfortable. He also talks about the trigger moments you can create for your clients that they’ll tell their friends about and tips for systemising referral requests.

You can watch the full episode here:

Topics discussed:

05:00 The story behind “Results, Not Recommendations”

07:00 Why business owners find it challenging focusing on the right actions that produce results

09:45 Identifying what’s important for business owners

10:50 How do you ask for a referral without making the client feel uncomfortable

12:50 Why a lot of people don’t refer

14:23 Tips for systemizing referral requests – nurture program

16:36 Knowing when in the relationship to ask for referrals

19:30 Why NPS is a good customer success tool

21:00 Why and how Your Business Momentum uses case studies for marketing

27:00 Why word of mouth is more important now in today’s environment

29:00 Ways to thank referrers

33:00 One trend that Greg is paying attention to right now

38:00 Resources Greg recommends for leadership and business

41:55 Things that Greg does for mental health