woman discussing the sticky notes in the wall

What is an advisory board?

An advisory board is an informal group of local business professionals who can help you run your business better. The members of the advisory board help to provide objective advice and mentoring to the business owner or director.

Having been involved in various advisory board assignments for more than 20 years, our business advisors have accumulated skills and insights on a broad range of topics that family businesses and closely-held businesses usually encounter.

How does an advisory board add value to your business?

How does an advisory board
add value to your business?

An advisory board can add value to your business by:

  • Providing independence and objectivity - the ability to act in the best interests of your business is not compromised.
  • Bringing an independent and fresh perspective to decision-making.
  • Demonstrating relevant competency, experience and ethical behaviour.
  • Challenging, questioning and monitoring the CEO and senior management.
  • Supporting and mentoring the CEO.

What issues do
advisory boards address?

Owner-Related Issues

  • Lack of time
  • Reluctance of the owner to let go
  • Succession planning

Limited Resources

  • Lack of specialist skills and knowledge.

Growth & Expansion

  • There is a greater need for strategic skills and knowledge as a business grows.

Risk Management

  • Business continuity plans in case of crises.

It can be lonely at the top.

Being able to ask someone how they handled a specific situation you’ve not encountered before is so crucial. You can’t put a price on getting that knowledge and wisdom from people who have ‘been there and done it’.

If you’re ready to seek the expert guidance an advisory board provides, then get in touch with us today.

Hear from our current and past advisory board clients

Hear from our current and past advisory board clients

Greg has been working with our various businesses for a number of years now . He has always brought his enthusiasm, compassion and thoughtful concise opinion to me and our leadership team. Our business without question is in a better position as a direct result of Greg's contribution.

I value that true friendship with Greg and could not see a time when I cannot go to him for his thoughts and calm approach to any challenge. Thanks Greg and your wonderful team for being you!


Barry King

Owner and Managing Director, King Financial Group

The Board of Crystalaid Manufacture engaged Greg Gunther to facilitate its inaugural strategic review. Managing a diverse range of personalities, ages and cultures, Greg successfully assisted us to work through the current situation and critically examine our future options. Greg’s approach was effective, structured and delivered clear outcomes for our board.


Duncan Schultz

Woman in white blouse discussing with a man in suit

Thinking about forming an advisory board?

Do you feel isolated when making strategic decisions and would benefit from expert advice from other business professionals?

Advisory boards can span the full spectrum of being a sounding board for the business owner to fill the gaps in expertise that exist, as well as providing a fresh perspective or new ideas. We offer advisory board services to challenge your thinking, allow you to tap into others’ expert knowledge and assist you to remain agile in changing markets.

Learn more about setting up your own advisory board