Feet First

FEET FIRST shares the naked truth of our lives and business ventures from birth to adulthood and beyond. All the choices, mistakes, failures and successes, fears and lessons learned of two ordinary men whose paths finally converged and resulted in incredible personal and professional evolution.

Whether you are struggling in business, are extremely successful, or find yourself somewhere in between, we hope you may be able to relate our journeys to your own. Or if you are just interested in reading two life stories depicting how two men’s upbringings, experiences, relationships, and life and work choices have moulded them, this book is for you.


We are travelling our own journeys, each one unique. On many counts, our journeys have not been easy but they have been extremely fortunate on others. Looking back now, we came together when we each realised, whether consciously or subconsciously, that we had needed the other would be able to meet. What eventuated was something much more remarkable than we could have ever imagined.

Who is this story about?

Just two ordinary Australian blokes. Two business owners – one of us now a very successful podiatrist globally known as an expert in that field, and the other an equally successful and influential business coach.

It is about Troy Parsons, a podiatrist who can proudly say he is now an international authority in his field - but not without having made massive mistakes and moving forward to risk new opportunities. It is also about Greg Gunther, a successful international business coach who has also learnt some very hard lessons in life and work, both from his mistakes and his successes.

We both invite you to share our stories from birth to where we are now. To share our hopes and dreams, our fears and failures, our darkest moments and our successes.

Greg Gunther

Greg Gunther

Troy Parsons

Troy Parsons

Read What Others Are Saying About Feet First

  • Doctor Bharti Rajput Mbe Phd

    Award Winning Podiatrist, Dundee, Scotland
    “Feet First written by Greg Gunther and Troy Parsons features the transparent journey of two aussie guys who set out to improve both of their lives through their respective businesses and inadvertently have influenced the podiatry profession on a global scale. When the book first arrived and I saw the title ‘Feet First’ I wondered how it would connect to the story and having read the book it made me realise that the important thing in life is to take that first step bravely overcoming that first initial fear which gives you the courage to take on the next. All podiatrists could most definitely benefit from reading this book. Too many of us can stay absorbed in the past however Greg and Troy’s story shows how one can use adversity as a way to move forward!”
  • Joshna Daya

    Founder & Director – Your Business Momentum
    Former Campaign Officer For Nelson Mandela Presidential Campaign

    “Feet First is so much more than a business book. It's a real life journey through failure and success that resonates with so many of us. This inspiring read appeals to all who have always searched for a way to be successful in both business and life. We CAN have it all.

    For me personally, it has taught me patience and calmness through life regardless of where we are in our business or personal journey. There will always be a way through the toughest of times and we come out stronger, having grown more than we could have ever imagined.“

  • Scott Charlton

    FCA Author Of Your Professional Headspace

    “Disarmingly frank and extremely relatable, Feet First provides an absorbing case study of business transformation and ultimately, achieving personal success. Illuminated through complementary perspectives, Feet First is a very human story that turns road map. The authors’ fascinating journey of self-discovery will doubtless educate and inspire public practitioners and small business owners alike to reassess and improve their own situation.

  • Lauren Moore

    International Manuscript Editor

    “This is the kind of book that sticks with you. Greg and Troy get completely transparent as they share their stories, allowing you to learn from their successes and failures and apply those lessons to your own life. Those changes made an immense difference in their own lives and could do the same for yours.”

  • Andrew Roberts

    Author Of “What The Hell Are You Chasing?” And Business Mentor

    “Feet First is a really vulnerable look into the world of two amazing entrepreneurs. Troy runs a really successful Podiatry practice and Greg runs a very successful coaching business and both of them run an amazing business together helping health practitioners. For me, the book was real and honest. It shares the highs and the lows on the entrepreneurial journey and imparts you with significant wisdom about leading a life full of adventure and how to run a multimillion dollar business. The book is very unique and brings you on the journey before Troy and Greg meet, to the transformation Greg helped Troy experience running his podiatry practice, to the future of their new mission working together helping other companies experience the same shifts. Having coached business owners for 17 years, this book is refreshing with its honesty, and so impactful of useful tips and ideas to help you succeed not just in business, but also in life.“